@Skysports
Global companies are pouring significant investments into advertising for the highly anticipated India-Pakistan cricket match on June 9 in New York. This match aims to capture the spending power of the South Asian diaspora, promising substantial revenue.
The match will take place at Nassau County International Cricket Stadium and is part of the first ICC Men’s T20 World Cup hosted in the United States. Advertising slots for this game are priced at over Rs. 1 million ($4,800) per second, showing the high demand and wide audience reach.
Prominent sponsors such as Emirates Group, Saudi Aramco, and Coca-Cola have already secured advertising spots. The matches are scheduled to maximize viewership in South Asia, with the India-Pakistan game starting at 10:30 am in New York. This timing aligns with the evening hours in both Pakistan and India, ensuring a large audience during peak viewing times.
The hefty investment by global firms underscores the significance of this match, not only as a major sporting event but also as a prime opportunity for advertisers to engage with millions of passionate cricket fans worldwide.
